By Saskia Faulk, Jean-Claude Usunier
The unfold of HIV/AIDS impacts companies in all sectors, all industries and all nations. for corporations and businesses far and wide, the query is not any longer even if to do so on HIV/AIDS yet which activities to take.В Complete with a powerful assortment ofВ complex historical past and examine on HIV/AIDS and a forewordВ byВ Dr. Peter Piot,В formerВ Executive Director of UNAIDS, this volumeВ collects case reports of managers all over the world confronted with hard HIV/AIDS-related administration judgements. AIDS and BusinessВ will fascinateВ the common reader looking an realizing of the HIV/AIDS pandemic and to the complicated reader seeking to increase a extra refined figuring out of the effect of the disease.
The case reviews during this quantity, set in 9 nations, aspect the issuesВ facing companies working in parts the place HIV/AIDS occurrence is turning out to be. the themes discussedВ include figuring out the position of social and cultural components within the unfold of HIV, different agencies and associations struggling with the epidemic, designing an HIV communications crusade, HIV checking out, moral concerns, advertising ethics and CSR, condoms advertising, and designing an HIV office application. precious as a source on HIV/AIDS and company, a collection of case reports, or a coaching software, this publication incorporates a detailed variety of toolsВ forВ learning to appreciate the epidemic, designed from a grounded and useful enterprise perspective.
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With the dissemination of condom use, it is not necessary for the Government to promote specific behaviours, such as “abstinence” or “being faithful”, which would mean unnecessary interference in the individual’s private life. Prevention policy is based on the assumption that everyone is free to choose one’s sexual expression without discrimination or stigma. Therefore, as a priority, the Brazilian AIDS Programme needs to provide a sufficient amount of condoms to the more vulnerable groups and the population in general to promote and support safer sex practices.
The policy has become an obstacle for those working worldwide to stem the tide of HIV/AIDS. In most religions there are official condemnations of men having sex with men. In an extreme example, Malaysia, a primarily Muslim country, a recent trial of an allegedly homosexual act by a politician ended up with a nine-year prison sentence for sodomy126 although the possibility exists that this was politically rather than morally motivated. 127 At the other end of the spectrum, however, during the same year a fi lm was released in Malaysia by director Osman Ali, titled “Bukak Api,” that showcased transsexuals, injecting-drug users, and commercial sex workers in Kuala Lumpur.
Thus, they may continue to spread the virus to others. 117 The Role of Discrimination People who publicly have HIV/AIDS are likely to experience discrimination, most significantly at the workplace. 2 A View from the Field Pedro Saldaña: HIV/AIDS Prevention in Brazil and the So-Called ABC Model The Brazilian policy on HIV prevention is based on information and interventions aimed at vulnerable groups. Therefore, policy does not follow the so-called “ABC” model (abstinence, being faithful, or consistent condom use).
AIDS and Business by Saskia Faulk, Jean-Claude Usunier